# Escuta Produto vs Hotjar Feedback

> Escuta Produto is the better choice when you want a dedicated feedback inbox for bugs, ideas and praise across several products, with statuses, notes and alerts. Hotjar is a behavior analytics suite that includes feedback alongside heatmaps and recordings. Choose by whether you need a feedback workflow or a wider view of how people use your pages.

Source: https://escutaproduto.com/resources/escuta-produto-vs-hotjar-feedback
Last updated: 2026-10-09

## Analytics first or feedback first

Hotjar and Escuta Produto both put a feedback option in front of people who use a site, but they start from different questions. A behavior analytics suite starts with what people do: where they click, how they scroll and how they move through a page. Feedback is one part of that picture. Escuta Produto starts with what people say and makes the feedback itself the product.

If your first question is "where do people get stuck?", an analytics suite is the natural starting point. If your first question is "what do our customers want us to fix or build?", a dedicated inbox is more direct.

## What a behavior analytics suite shows you

Analytics suites bring several views together. Heatmaps show where attention goes, recordings show individual sessions, and a feedback widget lets visitors leave a comment on a page. Each part answers a different question about behavior, and having them in one place helps teams that want to compare what people do with what they say.

That breadth is useful when a product or marketing team wants one tool for many questions. It also means feedback sits next to other data rather than being the center of the workflow.

## Where a dedicated inbox helps

A dedicated inbox puts feedback at the center. Escuta Produto collects bugs, ideas and praise from a floating widget, a hosted page or your backend. Every item has a type, a status (new, planned, in progress, done or closed), an optional rating, private internal notes and the page URL and browser saved automatically.

The inbox has a filter per product, so teams that run several products review each one in its own view. The dashboard shows a 30-day chart and the average rating, and a CSV export lets you analyze the data in a spreadsheet or share it with your team.

## Reading feedback next to behavior data

Feedback often makes more sense next to what people did. A complaint about a checkout step is easier to act on when you can see where visitors drop off. Escuta Produto does not record sessions or show heatmaps, so it cannot place a complaint inside a replay for you. If you need replays, pair a replay or analytics tool with the inbox.

The page URL saved with each item is the bridge. Filter by page, look up the same URL in your analytics tool and compare the two views for that page.

## How the two compare

| | Escuta Produto | Behavior analytics suite with feedback |
| --- | --- | --- |
| **Focus** | Dedicated feedback inbox for one or more products | Heatmaps, recordings and feedback in one suite |
| **Where feedback is collected** | Floating widget, hosted feedback page, REST API | Feedback widget on the site |
| **Setup** | One script tag, plus optional identify call | Analytics tracking plus the feedback widget |
| **Data export** | CSV export in UTF-8, opens in Excel and Google Sheets | Check the vendor's documentation |
| **Notifications** | One Slack or Discord webhook per product | Check the vendor's documentation |

Positioning as of October 2026; check each vendor's site for current details.

## Turning a page into a question

A useful pattern starts from the page. Take the URL of a page that gets many complaints, look at it in your analytics tool and note what visitors do there. Then read the feedback items that came from that URL in the Escuta Produto inbox. Often the two views point at the same problem: a form that asks for too much, a button that looks clickable but is not, or an explanation that answers no question.

Write the finding as an internal note on the feedback item, so the next person who reads it sees the link between the complaint and the behavior. Keep the note factual and short. Over a few weeks, those notes become a record of which pages cause the most friction and why.

## Who should choose which

Choose Escuta Produto when feedback is the main input to your roadmap, when you run several products and want each product's inbox separate, and when you want bugs, ideas and praise triaged by your team every week. It does not run heatmaps, session replays or screenshots. If those are your priority, that is not what Escuta Produto is for.

Choose a behavior analytics suite when you want to watch how people use the site and collect feedback as one part of that view.

## Adding a feedback inbox to your analytics stack

If you already use an analytics tool, Escuta Produto can sit beside it. Add the widget with your product key, identify logged-in users and keep the analytics tracking as it is. The [widget docs](/docs/widget) explain the options, and the [API docs](/docs/api) show how to send feedback from your backend.

For the routine that turns feedback into decisions, read [how to triage customer feedback](/resources/how-to-triage-customer-feedback). For the practical side of collecting feedback on each page, read [feedback widget best practices](/resources/feedback-widget-best-practices).

Before you roll the widget out across the site, try it on a few key pages. Confirm the Feedback button does not cover controls on a phone, and send one test item to make sure the alert reaches your Slack or Discord channel. Small checks like these save time later, and they make sure the first real feedback you receive arrives intact.

## Frequently asked questions

### Does Escuta Produto record user sessions?

No. Escuta Produto does not record sessions, show heatmaps or capture screenshots. It collects written feedback with the page URL and browser saved automatically, and it keeps that feedback in a private inbox.

### Should I replace my analytics tool with Escuta Produto?

Not necessarily. Escuta Produto is a feedback inbox, not an analytics suite. Many teams keep their analytics tool for behavior data and use Escuta Produto for the feedback itself, comparing the two by page URL.

### Can I see which pages feedback comes from?

Yes. Each item saves the page URL it was sent from, and the inbox filters let you review feedback by status and type. You can export the full list as CSV to compare feedback with page-level data.

### How do I add the feedback widget next to an analytics script?

Add the Escuta Produto script with your product key in data-key, typically in the same place as your other scripts. Use defer so it loads after the page, and keep your analytics script as it is.