Escuta Produto vs Frill

Is Frill or Escuta Produto the right fit for you?

Choose Frill if your priority is a roadmap and announcements page that customers follow, with feedback boards feeding it. Choose Escuta Produto if you want the feedback itself handled well: a small widget on your site, one private inbox for every product you run, and alerts when something new arrives. For founders and small teams who run one or more products and want a fast, private feedback inbox, Escuta Produto is the better fit.

What a roadmap and announcements tool is for

Frill is a tool for sharing what is coming and what shipped. Teams publish a roadmap, collect requests on boards, and post updates so customers know where things stand. The roadmap and the announcements are the centre of the experience, and the feedback boards feed them.

That approach suits a team that wants to communicate openly about the product, and that treats the public roadmap as part of how it talks to its market. It is a good choice when the story you tell customers matters as much as the requests you collect.

What a lightweight feedback inbox is for

Escuta Produto focuses on collection and triage. Its widget is about 5 KB compressed, has no dependencies and renders in a Shadow DOM, so its styles do not leak into your page. It adds a floating Feedback button, and visitors choose a type (bug, idea, praise or other), add a message and can rate from 1 to 5 stars.

Everything lands in one inbox. Each product has a filter, items move through statuses (new, planned, in progress, done or closed), and each item has private internal notes. A 30-day chart and counts by type show what is happening without a separate reporting tool.

Side by side

Criteria	Escuta Produto	Frill
Main focus	Private feedback inbox for one or more products	Roadmap and announcements
Public roadmap	Not included, by design	Core focus
Announcements or changelog	Not included, by design	Core focus
Lightweight widget	About 5 KB compressed, no dependencies	Check the vendor's site for current details
One inbox across products	Core focus, with a filter per product	Check the vendor's site for current details
Private internal notes	Core focus, on every item	Check the vendor's site for current details
Alerts	One Slack or Discord webhook per product	Check the vendor's site for current details
Data export	CSV export in UTF-8	Check the vendor's site for current details
Languages	English and Portuguese out of the box	Check the vendor's site for current details

Positioning as of October 2026; check each vendor's site for current details.

Who is a roadmap-first team?

A roadmap-first team wants customers to see the plan and the progress, and wants feedback boards to feed a story about the product. If your next step is a public page that explains what is coming and why, a tool built around roadmaps and announcements is the natural choice. The public side is the main product, not an extra.

Who is a product-by-product team?

A team that runs several products usually needs something different. Feedback for each product arrives in a different place, and the question is where the bug reports go on Monday morning. Escuta Produto puts every product in one dashboard, with its own inbox and its own Slack or Discord channel. The guide to one feedback inbox for many products covers the routine that keeps this manageable.

Where the two overlap

Both tools care about closing the loop. Escuta Produto does it through statuses and the reply you send from your own email. Escuta Produto does not send automatic emails to customers, so each answer comes from your own address and stays in your own voice. A roadmap tool does it through a public update. The two can sit side by side: the inbox receives feedback, and the roadmap tells the story. The guide to closing the loop shows how statuses keep the inbox honest.

What Escuta Produto does not do

Escuta Produto does not run a public roadmap, changelog or announcements page. It has no surveys, session replay, screenshots, AI clustering or sync with other tools, and it has no tags. If you need a public place to announce releases, publish those notes in a tool built for that. Escuta Produto works best as the place where feedback comes in and gets sorted.

Using Escuta Produto alongside a roadmap tool

You do not have to choose one. Keep your roadmap tool for public updates and use Escuta Produto as the intake. Add the widget to your product, set allowed origins, and connect a Slack or Discord webhook for alerts. When an item is ready to announce, copy the detail into your roadmap by hand, then set its status in Escuta Produto so your team sees the change.

For the widget options, read the widget docs. For alerts, the notifications docs explain the webhook. The guide to turning feedback into a roadmap shows how to make the decision once the feedback is in one place.

Positioning as of October 2026; check each vendor's site for current details.