Escuta Produto vs Canny

Escuta Produto is the better choice when you want customer feedback kept private, sorted into one inbox across several products and sent to Slack or Discord. Canny suits teams that want a public board where users vote and follow a roadmap. Pick by whether feedback should stay with your team or be shared publicly.

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The short answer

For most teams that run one or more products and want to read feedback privately, Escuta Produto is the better choice. It collects bugs, ideas and praise into one inbox, with a filter for each product, and it publishes nothing to your customers.

Canny is a public feedback board with a roadmap. Users post ideas, vote on them and follow status changes. That model suits teams that want an open conversation with their community. If you want the opposite, a private inbox your team triages each week, Escuta Produto is built for that job.

What a public voting board does well

A public board puts ideas where everyone can see them. People vote, comment and follow requests, and a roadmap shows what you intend to build. That visibility helps when a community shapes the product, when you want a public record of progress, or when users should see that others share their request.

The board is shared space, so every request and vote is visible to the people who use it. Some teams want that. Others want a request to reach the team first, before anyone else sees it.

Why a private inbox fits many teams

Escuta Produto keeps feedback out of public view. Each item has a type (bug, idea, praise or other), a status (new, planned, in progress, done or closed), an optional rating from 1 to 5 stars, and private internal notes that only your team sees.

Private collection suits bug reports that contain account details, feedback about unfinished work, and any situation where a public vote count should not set your priorities. Escuta Produto also saves the page URL and browser automatically, so a report arrives with the context you need to reproduce it.

Feedback across several products

Public boards are usually set up per product, each with its own address and audience. Escuta Produto works differently. One dashboard lists your products, each product has its own inbox with filters by status and type, and each product can send alerts to its own Slack or Discord webhook.

For a founder, studio or agency with several products, that means one weekly review covers everything. Each product uses its own key, so feedback always lands in the right inbox.

How the two compare

Escuta Produto Public voting board tool
Focus Private feedback inbox for one or more products Public board with voting and a roadmap
Where feedback is collected Floating widget, hosted feedback page, REST API A public board that users post to and vote on
Setup One script tag, or a REST call from your backend A hosted board, linked from or embedded in your site
Data export CSV export in UTF-8, opens in Excel and Google Sheets Check the vendor's documentation
Notifications One Slack or Discord webhook per product Check the vendor's documentation

Positioning as of October 2026; check each vendor's site for current details.

Who reads the feedback and who acts on it

In a private inbox, the people who read feedback are the people who act on it. Support staff, product managers and developers see the same list, and a status change tells everyone where an item stands. Internal notes stay inside the team, so a half-formed idea or a sensitive bug report can be discussed before anyone else sees it.

On a public board, the readers include customers, prospects and the wider community. That turns the board into a conversation with people outside the company. It can build trust when you are open about what you are working on, and it means every status change is seen beyond your team. Both approaches are valid. The right one depends on how much of the process you want visible.

Who should choose which

Choose Escuta Produto if your goal is to hear from customers privately, triage everything in one inbox and keep your priorities under your control. It is a focused tool. It does not run public voting boards or public roadmaps. If you need those, that is not what Escuta Produto is for, and a public board tool such as Canny is the better match.

What to ask before you pick

Answer these questions before you decide:

  • Should customers see each other's requests and vote in public?
  • Do you need a public roadmap that customers can follow?
  • Do bug reports include account details or other information you would not post publicly?
  • Do you run more than one product and want a single place to review all of them?
  • Do you want new feedback to reach Slack or Discord as it arrives?

If the first two answers are yes and the rest are no, a public board fits better. If the last three are yes, Escuta Produto is the stronger choice.

Setting up Escuta Produto for your products

Once you know a private inbox fits your team, setup takes a few steps:

  1. Open the product in the Escuta Produto dashboard and copy its key. Keys start with pk_.
  2. Add the widget script to your site with the key in data-key. The script is about 5 KB compressed and has no dependencies.
  3. Set allowed origins in the product settings, so only your own sites can submit through the widget.
  4. Add a Slack or Discord webhook, so each new item reaches your team when it arrives.

The widget docs cover every option, including colors, position and language. The notifications docs explain the webhook alerts. For background on the collection side, read what is a feedback widget and how to collect customer feedback.

Frequently asked questions

Is Escuta Produto a replacement for a public feedback board?

Not in the sense of a public voting board. Escuta Produto collects feedback privately and sorts it into one inbox for your team. If you want users to vote on ideas in public and follow a roadmap, a public board tool is built for that job.

Can one inbox hold feedback for several products?

Yes. Each product has its own key and widget, the dashboard lists all of them, and the inbox has a filter per product. Each product can also send alerts to its own Slack or Discord webhook.

Can customers see other people's feedback in Escuta Produto?

No. Escuta Produto has no public voting board and no public roadmap. Submitted feedback stays in your dashboard. The hosted feedback page is for sending feedback and is not indexed by search engines.

How do I get feedback out of Escuta Produto?

Export a product's feedback as a CSV file. The export is UTF-8 and opens correctly in Excel and Google Sheets, so you can count themes, share a summary or keep a copy of your data.